Your brand is more than a name—it’s a promise to your customers and a reflection of your identity. You must protect it. Here’s how!

Did you know not all trademarks are created equal? Here’s the scoop on what distinguishes a powerful trademark from a weak one.

Did you clear your trademark before you started to use it? Here’s your must have guide to avoid a cease and desist letter – and a costly rebrand.

Trader Joe’s and Dreidel Joe’s – are they confusingly similar? Learn about the pivotal factors courts consider in a likelihood of confusion analysis right here.

Establishing a unique identity for your business isn’t just a luxury – it’s a necessity. Here’s why trademarking your name is vital to your business success.

Your business is booming when suddenly you get a cease and desist letter demanding you stop using your mark. Don’t panic. Here’s what to do do next.

Just as you wouldn’t build a house on land you haven’t purchased, you shouldn’t build your business on a mark you haven’t protected. Here’s why owning a registered trademark is vital to your company.

If there’s one mistake I hear repeatedly from business owners, its the misuse of the terms “trademark” and “copyright.” Get the facts right here, and you won’t confuse these two assets again!

If you’ve thought about registering your trademark, chances are you’ve been wondering about the daunting process. Have no fear – here’s how it works. And it’s easier than you think.

Meet Lauren Bercuson, founder of LB Legal Creative. An intellectual property attorney, trusted advocate and and creative writer, Lauren can’t wait to help your new business start smart.